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Willy Arcilla


Biography

Willy E. Arcilla is the President of Business Mentors, Inc., a Management Consultancy firm whose mission is to help Filipinos company grow and to help Filipino brands win in an increasingly competitive global economy. He introduced the principle of Marketing Leadership, because he believes Marketing is what anyone must do; while Leadership is what anyone must have. He also advocate that marketing that truly works or “Effective Marketing” is not inconsistent with “Ethical Marketing” and that “Conscientious Marketing” is “Marketing with a Conscience”. Since “no one can serve two masters”, He believes that man ought to “use mammon in order to serve God” His career spans nearly 30 years of various positions in Marketing and Sales, Advertising and Media, Corporate Planning and General Management for various multinationals and regional conglomerates across Asia-Pacific, specifically Greater China and the Southeast Asian region, such as Procter and Gambler, S.C. Johnson & Son, The Coca Cola Company, San Miguel Corporation, Universal Robina Corporation and RFM Corporation. He is a recipient of the Philippine Marketing Association’s prestigious Agora Award for Marketing Excellence in the Asia-Pacific region for 2000. He has also received numerous international awards for effective marketing & advertising campaigns. In 2008, he received a Special Citations from the Catholic Mass Media Awards for Best Business Column. He holds an M.S. Industrial Economics form the University of Asia-Pacific and a B.S. in Business Administration from University of the Philippines.
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List Price: 299.00